Ah, what to buy the man who has everything. A pair of socks? Some golf gloves? A nice bottle of whisky? A fun tie? What really screams: ‘thanks for being my dad’? Well, according to Gwyneth Paltrow, sex toys do.

Yup. The Goop founder reckons the perfect Father’s Day gift is nothing other than her own range of male sex toys: two vibrating penis rings ($100) and a penile masturbation device ($200) to be exact. She’s calling them ‘guy pleasers’- we’re calling it horrendously awkward.

Just take a second to imagine the scene: you’ve sat down for a wholesome family dinner and slide a gift coyly across the table to your dad. ‘Thank you for your love and support over the last year,’ you say... as your father pulls open the present’s ribbon to discover a vibrating penis ring. Your sister throws up into the ice bucket. Oedipus complex is rapidly searched on Google by your mother.

‘Dads, brothers, uncles, boyfriends, and husbands have not seen much in the way of innovation,’ the Goop website claims of the uncomfortably spicy gift ideas. ‘But rather than reinvent the wheel, we decided it would be more fun to Goop the sh*t out of it.’

Gwyneth’s gift guide then handily breaks down her Father’s Day offering into three different sections of x-rated and more traditional gifts: ‘Chef’s Kiss’, ‘In Pursuit Of A Different Kind Of Dad Bod’, and ‘The Sharpest Tool In The Shed’.

And, needless to say, the internet is horrified. ‘Yeah. I’ll get right on to buying sexual devices for my FATHER!’ joked one user. ‘She’s insane,’ another added bluntly, while a third specified: ‘I don’t even want to think about my father’s sex life much less buy him a sex toy.’

From vagina-scented candles to jade eggs for Kegel type exercises, Gwyneth genuinely never fails to surprise us with her latest intimate invention. But this marketing move may have been a step too far.

Happily, we've some other suggestions below.

Elevate his desk space with this dual-purpose concrete planter. It will not only add a pop of colour, but also has space for (only his chicest) pens and pencils.

Treat your dad to a taste of summer with this sublime gin, which is distilled with the juiciest strawberries direct from Wimbledon. Expect Brownie points for life, once he has a sip of this.

If the dad in your life is anything like ours, then he doesn't let a thing pass his lips without a large drizzle of hot sauce covering it. So indulge his taste buds with this pack of 30 uniquely flavoured hot sauces – we have it on good authority that the Jalapeno Lime is rather moreish (to say the least).

Give your dad the official thumbs up with this chic Italian leather card holder that feels much more expensive than it actually is. Be sure to check out the wide range of personalisation options available.

Aside from the instant gratification your dad will get from unboxing this statement bottle, clean notes of oakwood, vetiver and cedar will ensure repeat buys in the future.

Show your appreciation for your very important dad with these cool graphic prints from Fy.

Elevate his loungewear with this soft, stylish set of basics from The White Company.

Inspire design junkie dads with this new book from Camille Walala which is filled with her graphic, colourful art, alongside sketches and descriptions of design processes.

Spoil your dad with this sweet Japanese sipping whisky from iconic brand, Nikka. With notes of toffee and vanilla, this smooth tipple is reminiscent of a rum and is best enjoyed straight or on the rocks.

For something unique this Father's Day, surprise your dad with this cool, super-sized photo booth-style print from The Drifting Bear. We love.

Get thrifty while overhauling his grooming regime with this hamper full of luxe men's products. From Elemis bodywash to Medik8 cleansing gel to This Works Sleep Plus pillow spray, he is going to look like a new man. Containing 12 grooming products, this box is worth over £130 in total.

Entice your dad into the kitchen with this ridiculously stylish, personalised tea towel.

Transport your dad to Portugal with this brilliant cookbook from Phaidon. Think fresh fish, meaty stews and those sweet, crumbly natas. All ridiculously moreish.

If your long-suffering dad is in dire need of a quality sleep, then look no further than this smart pillow from Simba. It'll regulate his head temp and he can adjust the height and firmness simply by removing or adding the interior foam blocks or 'nanocubes'.

Whether he uses these 2x3cm metal clips as a cute accessory to brighten up his outfit, a paperclip or a chic bookmark, he will be one very lucky dad.

Spoil your whisky-loving dad with his own, (incredibly chic) reeded glass tumbler.

Indie dads can't fail to love this newly-released double LP from Franz Ferdinand. In addition to 18 of the band's classic anthems, (oh, hello Michael and Take Me Out) the album features two brand new songs.

Make your dad's Father's Day that bit more special with this impressive hamper from Fortnum & Mason. Filled with a fine selection of cheeses, chutneys, crackers, pate, olives and more – everything he needs for a very decadent (well deserved) picnic lunch.

Tame his wayward barnet with this beauty ed. favourite. Simply smooth over dry or towel-dried tresses and hair is instantly smoother and sleeker. Flyaways begone!

For the crème-de-la-crème of sleepwear, look no further than Tekla. These luxe pyjamas are crafted from the softest organic cotton and are designed to be worn oversized and slouchy.

Invest in this cool A4 sized print from Mr Bingo and even if it's not worth millions in 10 years, he will have a cool limited-edition screen-print on his wall.

There is nothing our dads enjoy more than a fine craft beer. And when they look and taste quite this good, you are onto a sure-fire winner.

Treat your dad to a band tee from Merch For Good, not least because 100% of profits go direct to Trekstock, to help support adults in their 20s and 30s living with cancer. From Alt J to Metronomy to Warpaint, all artwork is designed by the bands themselves and makes a cool alternative to a tour t-shirt.

For the dad who has everything… may we present this beyond-stylish porcelain candlestick from chic Italian brand, Ginori 1735. It not only smells divine (think green and zesty), but also makes for a striking table centrepiece.

Hurrah! Roberts Radio have created a portable, petite version of their iconic DAB radio. He can even Bluetooth across his own playlist and use the device as a standalone travel speaker. Versatile.

Keep your dad updated with all those photos off your phone with this brilliant smart-frame from Aura. Simply download the app and start sending pics to it. It even plays videos through an inbuilt speaker.

If your dad loves his Italian food and is forever lusting after pizza ovens, then may we present the perfect gift… This 60cm pizza stone heats up as your oven pre-heats and mimics a traditional pizza oven, crisping up the base and puffing up your dough for a restaurant quality pizza.

Protect your dad from evil spirits with this stylish lightweight bookmark from design company, Octaevo.

There is something rather special about a tasting set as it forces the sampler to be mindful and really think about what they are trying. And this sherried whisky is a fine example. Very reasonably priced, it'll make a thoughtful gift for the whisky connoisseur without breaking the bank.

Give your dad the night off with this indulgent coconut milk bath from Aman. It will not only make him smell heavenly, but will also soften his skin and help relax that busy mind.

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